Philadelphia’s Aloft Hotel Music Scene

On June 13^th Aloft Hotels, Marriott International’s brand for music lovers and music makers, and Universal Music Group & Brands (UMGB), the world leader in music-based entertainment, partnered to craft an innovative approach to combining a trendy vacation and designer accommodations, with a unique “live” soundtrack. Blend in the 2018 multi-project edition of Aloft Hotels’ Artist Discovery Competition, Project Aloft Star, a five-city tour showcasing UMG’s rising artists and you have an experience to remember. www.universalmusic.com

The ninth season of Project Aloft Star kicked off in Philadelphia, a city of firsts, with Years and Years, an indie  electronic-synthpop trio from the United Kingdom. They deftly combine R&B and house music with great harmonies and  thought-provoking lyrics. The event was held in the Grand Lobby of the hotel and was free of charge. Artists will  Meet & Greet Marriott Rewards and SPG members at the conclusion of their performances on the cross-country tour showcasing a  series of emerging artists that will conclude in October 2018. #aloftlive

Philadelphia’s Aloft Hotel is located north of Broad Street adjacent to the Convention Center, across from City Hall and the Philadelphia Museum of Fine Arts and a short walk to the museums on the Benjamin Franklin Parkway. There are 179 guestrooms with 120 different configurations. The building was built in 1925 and functioned as the Liberty Title Building. Less than 2-years ago it reopened incorporating as many original architectural elements as possible. Of special note are the beaded plaster moldings, marble lobby floors and exercise facility complete with bank vault door. Modern touches include the W XYZ® Bar and Re:Fuel By Aloft(SM), a 24/7 snack area. www.aloftphiladelphiadowntown.com 

While in Philadelphia there are numerous things to do and Marriott Moments has put these experiences at your fingertips. Registered guest or not you can purchase tickets on-site for tours, events, sightseeing and pub crawls. The number of offerings is astonishing. www.moments.marriott.com

The final piece of this experiential music odyssey is the Aloft Star Competition. This project affords musicians an opportunity to record a single in Hollywood’s Capitol Studios and be mentored by The X Ambassadors.  Until August 20th unsigned artists and bands may upload two original songs and a photo for consideration. Three finalists will advance and from Sept. 17- Oct. 22 individuals will vote for their favorites and a winner will be chosen at The Aloft Star Finale, held at the Aloft Austin Downtown on November 1st. Competition details and entry information is currently available online and is open to musicians seeking an entrée to stardom. www.alofthotels.com

You can enhance your visitor experiences by becoming a member of the Starwood Preferred Guest (SPG) and Marriott Rewards programs. www.members.marriott.com